We are Seventy1 Consultancy. Transformative, Innovative and Result-Driven Advisors.
ABOUT US.
Meet the faces behind Seventy 1 Consultancy.
Founder, Principal Consultant
and Chief Executive Officer
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Darren Choy is a visionary and results-driven executive with over 20 years of experience across the music, sports, and FMCG industries. During his tenure as the Managing Director of Warner Music Malaysia and Singapore, he successfully transformed both organizations, leading them to become the most profitable entities in Southeast Asia for three consecutive years. Darren's strategic approach focused on operational efficiencies, cost management, marketing excellence, and culture building, resulting in a remarkable 135% increase in profit and a 155% increase in revenue.
Currently serving as the Chairman of Offspring Inc Sdn Bhd and Non-Executive Chief Strategist for Tanamera Tropical Sdn Bhd and FA Herbs Sdn Bhd, Darren continues to drive organizational transformation and profitability through strategic partnerships, innovation, and future-proofing strategies. Prior to these roles, he held key positions such as CEO of EQ8 Energy Drinks and Director of Marketing for Lotus Racing Formula One Team, where he achieved exceptional results through systematic branding and innovative marketing.
Beyond his professional achievements, Darren actively engages in charitable work, collaborating with organizations such as PWD Smart Farmability and Dignity for Children. With his visionary mindset, passion for driving growth, and commitment to developing future leaders, Darren Choy is a highly experienced executive capable of leading organizations to long-term success and prosperity.
DARREN CHOY
Chief Financial and Operations Officer
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With a wealth of experience in finance and a proven track record in the manufacturing and renewable energy sectors, Bryan has consistently excelled in leadership roles throughout their career. As the Group Chief Financial Officer at KNM Group Berhad, they effectively managed a multimillion-dollar turnover and a sizable team of 2,000 employees. Their responsibilities encompassed securing funding for key operating units, providing strategic guidance on new investments and projects, and ensuring compliance with regulatory bodies. Additionally, their tenure as the Chief Executive Officer & Managing Director at FBM Hudson Italiana saw remarkable achievements, including a substantial increase in sales order intake and a successful turnaround of the subsidiary's financial performance.
Bryan’s accomplishments extend to various other positions they have held, such as Acting Chief Operating Officer at KNM Group Berhad, Divisional Financial Controller at KNM Group Berhad, and General Manager-Operations & Finance at Lanexang Forest Resources Development Co., Ltd. In each role, they displayed exceptional financial acumen, operational expertise, and a talent for driving positive change. Notably, they successfully prepared crucial financial documentation that facilitated a significant loan application acceptance from a prominent financial institution. Holding a Bachelor of Commerce degree and professional memberships as a Chartered Accountant and a Member of CPA, their qualifications solidify their expertise in the field. Their multilingual proficiency and diverse interests, including sports, reading, and traveling, further enhance their skill set and well-rounded personality.
Founder, Principal Consultant
BRYAN WONG
Behind Seventy1
Welcome to Seventy 1 Consultancy, a dynamic and visionary business consulting firm founded by industry professionals Darren Choy and Bryan Wong. With a shared vision and a friendship forged since 1971, Darren and Bryan bring together their extensive expertise to empower businesses and propel them towards success in today's ever-changing landscape.
Darren Choy, a highly regarded Chief Executive Officer, Managing Director, Marketer, and Strategist, possesses over 20 years of experience across the music, sports, and FMCG industries. His visionary mindset and results-driven approach have consistently delivered outstanding outcomes. Meanwhile, Bryan Wong, a respected financial professional, has expanded his reach into the manufacturing and renewable energy sectors. With exceptional financial acumen and operational expertise, Bryan has successfully driven positive change throughout his career.
Recognizing the dynamism of the business world, Darren and Bryan joined forces to establish Seventy 1 Consultancy. Their ultimate goal is to empower businesses to thrive not only in Malaysia but also on an international level. Through their comprehensive range of consulting services, they aim to elevate the overall quality of businesses and help them navigate the complexities of the modern market.
While based in Malaysia, Seventy 1 Consultancy has a global outlook. We leverage our expertise to not only enhance businesses locally but also explore opportunities on an international level. We have the knowledge and networks to support your expansion plans beyond borders.
At Seventy 1 Consultancy, we strongly believe in the power of strategic thinking, innovative solutions, and collaborative partnerships to drive meaningful transformation. With our extensive expertise and unwavering dedication to success, we are committed to helping businesses unleash their full potential and achieve extraordinary results.
Reach out to us
Darren Choy
Darren@seventy1consultancy.com
+6012-399-8868
Bryan Wong
Bryan@seventy1consultancy.com
+6018-375-1048
Level 21, Mercu 3,
No.3, Jalan Bangsar, KL Eco City,
59200 Kuala Lumpur, Malaysia.
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